Dating Site Guru
Somewhere, CA
Female, 34
I work for a prominent dating website, focusing on mobile products. Having seen a dating website from the inside, I've learned quite a bit about how online courtship works, which members get the most attention, and why certain members strike out. Ask me anything.
Unfortunately there is no way to validate it but based on what we see, we think it's very common among those over 35 to lie about their age. As you get older, 40, 50 and up, the likelihood that the age is false is higher. But there are no solid facts that we have about this - its anecdotal from our members.
Women lie about their weight, men lie about their income.
Mainly thru ads and an affiliate model where they push traffic and sign-ups. Affiliate models have 3rd parties do a lot of smart tactical measures to push singles to a sign up page and then that affiliate gets a bounty. Also most dating sites are free and have easy ways to create a profile, such as Tinder, Speedate, Badoo, etc. So populating the site is a bit easier.
Their profile name was DrugDealer. And he was a straight up drug dealer looking for leads.
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Most common complaint - Refund requests and that members don't look like they do in their pictures.
Your second question depends on the site. But the main thing people want is to just meet someone special.
Professional photos are a great idea - you can also repurpose them for LinkedIn or Facebook - or your blog. There's a great article that OKCupid put out about this - http://blog.okcupid.com/index.php/the-4-big-myths-of-profile-pictures/
Men - not filling out enough of their profile and using small caps and quick answers. Also men often sound angry in their profiles. And taking a self portrait from your phone in the bathroom mirror is a huge but common no-no. Women should not be too lengthy in their profiles or talk about wanting ot find marriage from the start. Also don't use photos of yourself drinking or that are outdated. Women are often called out for using old photos when they were younger or thinner.
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