CrossFit Coach

CrossFit Coach

CrossFit Coach


Male, 37

I opened CrossFit Hell's Kitchen NYC in September 2010 and since have coached thousands of CrossFitters. I have had athletes make it to the CrossFit Regionals as well as place in many local competitions. Prior to CrossFit, I ran a Kettlebell club at a gym in midtown Manhattan while I worked as a personal trainer. I am a licensed massage therapist who worked on Randy Johnson "The Big Unit" during his pitching days with the NY Yankees.

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34 Questions


Last Answer on April 21, 2017

Best Rated

Is Crossfit really just a brilliant MARKETING success story more than anything? It always seemed to me like it was just plyometrics packaged for the masses. (Hey, whatever works, right?)

Asked by rainman over 6 years ago

Marketing? In what way? Only recently, with Reebok's involvement has there been any marketing at all. I was around before Reebok or any marketing took place and was busy and successful long before they came on board. I think one of the greatest things about CrossFit is the LACK of marketing. Look at the ads from globo gyms like Planet Fitness or NYSC or Equinox. They have advertisers that set up ads and marketing budgets. CrossFit relies on word of mouth and member referrals, all of which are unsolicited. I really do no marketing at all, have never been good at networking, exploiting connections or advertising. What I am good at though is training and coaching people. We get great results with the people here, weight loss of 15-20 pounds is pretty common as well as phenomenal strength and performance increases. To say it is "just plyometrics packaged for the masses" shows a lack of understanding of what it is that is done here. We do a lot more than just plyometrics, but I'm sure you know that. I think a lot of the success with the individual CrossFit Gyms comes down to how well they are run, the knowledge and coaching ability of the owner and staff as well as the level of customer service. If it were brilliant marketing without something to offer, there would no retention of members. I have had people here with me for years and didn't have to rely on marketing at all. So, long story short, no, not brilliant marketing, but rather a brilliant system of fitness. And, yes, indeed, it does work!

When I see male trainers w/female clients at gyms, there seems to be a lot of sexual tension. Suggestive assisted stretches, hands everywhere, etc (and the women don't seem to mind). Do trainers do this on purpose?

Asked by always wanted to know... over 6 years ago

I would hope this isn't the case at all, and if it is, it is a sad statement on the quality of trainers. ANYONE who is professional at what they do would NEVER do anything like this. Trainers are SUPPOSED to be professional in what they do and I personally find it disgusting that a trainer would be so predatory as to do something like this. There is a power differential between trainer and client and a level of trust is given to the trainer. When a trainer violates this trust, the trainer should be fired from the facility immediately. It gives the gym a bad reputation and potentially could cause sexual harassment lawsuits. The manager or fitness director at the facility should be notified or made aware of this behavior and should take take action. If they do not, it is a statement on how the facility does business and should be avoided.

Is CrossFit recommended for extremely overweight people? Would you suggest it ?

Asked by Katherine over 6 years ago

CrossFit is ideal for people who overweight, provided they are free of medical conditions that inhibit their ability to work out and have been cleared by their doctor. CrossFit is infinitely scalable and therefore can be a great workout regimen. One of the benefits of CrossFit (not just for overweight people, but for everyone) is that it is great at positive reinforcement. While people may temporarily plateau in weight loss, and become discouraged, they will still get new personal records on lifts and WODs. The ability to still have goals met will provide the necessary positive reinforcement to have someone stick with an exercise program, which ultimately will lead to better health, a more positive outlook and the ability to believe that one can achieve things never accomplished before, even massive amounts of weight loss if they haven't been able to do so before.

How did Crossfit achieve such broad appeal with women? I gave up on getting my girlfriend to use free weights (typical girl fear of getting "too big"), and then she comes home one day saying she wants to try Crossfit. How'd they crack that code?

Asked by Ravi S. over 6 years ago

I believe that CrossFit, through its ability to use weightlifting, power lifting, kettlebells, plyometrics, body weight exercises, gymnastics, running, rowing, strongman movements as well as a variety of other disciplines as a means to get people in shape has gained widespread appeal. Women coming into CrossFit usually do so after friends of theirs have and have had no issues with "bulking up". Since women are seeing other women get in great shape, lean, strong and "toned", any fear they have had is alleviated. The "code" has been cracked because it works, plain and simple. Women want to be lean, strong and in shape, and CrossFit does this!

What are the most common injuries you see at CrossFit? How do you protect against them with new clients whose strength and weaknesses you're not yet familiar with?

Asked by Dedlift McGee over 6 years ago

We don't see many injuries at CrossFit Hell's Kitchen. I attribute it to our focus on quality before quantity. We coach every member, in every class, on every movement. It is something we pride ourselves on, quality in coaching. If ever a member has a tweak or a pain, I am a Licensed Massage Therapist and Active Release Technique provider and have treated numerous injuries, so quick intervention and treatment is key. I am also fortunate enough to have on staff a medical scientist from a very well known orthopedic hospital and a great physical therapist who is a member. So, even in the rare occurrence of someone having an issue, we have it covered.

Do you get hit on a lot by clients? Ever date any?

Asked by anon over 6 years ago

No, actually never. Never hit on by any, never dated either. One thing that a professional should be is just that, professional. I take great pride in the CrossFit Gym I have built and would never jeopardize the professional reputation I have worked hard to build. When I am on the floor at CrossFit Hell's Kitchen, I am there in a professional manner, as a coach and mentor. My athletes trust me, and I would never dream of doing anything to violate that trust. Plus, the love of my life, and my fiance runs the place with me, and everyone there knows we are together, so there is never an issue or even a question.

Can you usually tell right away which clients are going to stick with the program vs. those who will bail quickly?

Asked by heynowwww over 6 years ago

I never expect people to bail out on the CrossFit program. There is such great benefit, so much variety from the different workouts daily and the fact it is really a lot of fun with a great community I am always surprised when people don't stay.