CrossFit Coach

CrossFit Coach

CrossFit Coach


Male, 37

I opened CrossFit Hell's Kitchen NYC in September 2010 and since have coached thousands of CrossFitters. I have had athletes make it to the CrossFit Regionals as well as place in many local competitions. Prior to CrossFit, I ran a Kettlebell club at a gym in midtown Manhattan while I worked as a personal trainer. I am a licensed massage therapist who worked on Randy Johnson "The Big Unit" during his pitching days with the NY Yankees.

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34 Questions


Last Answer on April 21, 2017

Best Rated

What's your most effective way to get someone to dig deep and get those last 1 or 2 reps out? Do you have a go-to motivational line or something?

Asked by CFCFCF about 11 years ago

If it is during a met con, I tell them that they are not going to die, which is very true. At times, you feel as though you cannot do one more because it feels like you will die, but in reality, we all know that we won't. That reminder seems to help. If it is during a strength portion, usually just getting in their face and screaming PULL, or PUSH does it. Just knowing that I am there, watching or spotting them helps a LOT!

When people start CrossFit, is it recommended that they ONLY do CrossFit, or should they mix in other kinds of workouts (cardio, weights, yoga) as well? In other words, is CrossFit meant to be a an all-in-one fitness solution?

Asked by sugar Kane about 11 years ago

Since we have the variety of movements we have, it realy isn't necessary to do other things. We have a metabolic conditioning component as well as lift a lot of weights, every day here at CrossFit Hell's Kitchen. We have a mobility class to help with flexibility and mobiity as wel as a Pilates Class. I can't think of much that one woud want or need to do outside of here, maybe swim as no CrossFit I know of has a pool, or cycle out doors. Other than that, I cannot think of what else anyone woud need. Yes, CrossFit is an all in one training methodology.

For someone of average weight and build, does CrossFit aim to help him slim down, bulk up, or get toned?

Asked by hans, not franz over 11 years ago

All 3 actually. It isn't uncommon for people to reduce their body fat, (slimming down), increasing their muscle mass (bulking up) and as a result, having a more muscular, leaner and "toned" look to them.

What's the hardest part of running a fitness business?

Asked by Aaron about 11 years ago

The sheer amount of hours necessary to do it. At CrossFit Hell's Kitchen, I run the business differently than the other paces in NYC. For starters, I am not ony the owner, but the coach as well. What I mean by this, is that I not only run the business, but also coach the classes. Most days I coach 10-12 classes AND hande the emails, ordering, payroll, updating the site, staying connected via facebook

here we are by the way:


as wel as anyhting that needs to be done on a day to day basis. I also do private coaching, staff meetings/trainings and take care of the marketing and planning for the future as CrossFit Hell's Kitchen looks to expand.

So, the hardest thing is that I do almost everything. BUT, it is the way I want to run my business. I think I can best sum it up here, with something I had written a while ago:

Here is a story I like to share,

A while ago another coach and I were in the gym late at night working on the floor. I was thinking about a conversation I had recently with one of the members. He was asking me about the investors here and the renovations.


I have no investors.

I know that there are several CrossFits around that are "owned" by investors.

This one is owned by the person who is also the coach, and owned by each and every one of you.

Investors are interested in their investments.

They are interested in their return on investment.

So am I, except my investment is in you, my members, my athletes, my friends.

I do not measure my sucess by the amount of money made.

I measure it by how many Personal Records you make.

I do not measure it by improvements the business has made.

I measure it by the improvements you make.

I am successful, because you are successful, not because the business is a success.

I am not a business investor.

I am an investor in people.

No one will ever tell me what to do to improve the bottom line.

Because the bottom line is you, and your imrovements.

This is what CrossFit was and what it should be.

It is what I will uphold as it is what I believe in, even as the "investor driven" boxes open up.

I am driven to improve my investments as well, each and every one of you.

What percentage of CrossFit customers are male vs. female?

Asked by slowburn over 11 years ago

Here at CrossFit Hell's Kitchen NYC we have a almost even 50/50 split. I do not know about the rest of the world, but other CrossFit Gyms I have spoken to have roughly the same percentage.

Are there any nutritional aspects -- even informal ones -- that are a suggest part of the CrossFit program? Like low-carbs, high-protein, that sort of thing?

Asked by Shogunn about 11 years ago

A lot of people follow either Zone or Paleo, or Zone/Paleo where they eat within the confines of a Zone type diet, making sure they have the breakdown of protein/fats/carbs and eat ony paleo foods. While we do regular 30 Day Paleo Challenges, where we challenge our members to eat ony meats, veggies, fruits, nuts and seeds for 30 days while cutting out dairy, processed foods, grains, sugar and alcohol, it is really up to the individua to find what works best for him. basic common sense rules here though. Don't eat processed foods, eat good quality meats, lots of veggies, fruit and drink water whie cutting out/back on alcohol and soda.

How old were you when you decided you wanted to be a personal trainer, and what was the biggest motivating factor? Have any stories about sand getting kicked in your face at the beach:)?

Asked by Blalock about 11 years ago

Ha, no, no sand in the face stories. I really never wanted to become a trainer, I just fell into it. My background is in Martial Arts. Had my own Karate when I was a 19 year old Black Belt. I eventually left the school and did a ton of other things, winding up in NYC where I ran a Martial Arts in Queens. I was asked to help out a friend and do some cardio kickboxing classes at a gym in Manhattan. That eventually led to doing some one on one training.....the rest is history!