NHL Team Marketer

NHL Team Marketer

mikedubc

Washington, DC

Male, 33

I'm the Director of Strategic Marketing of an NHL team. I focus on revenue generation and customer engagement via digital media. My expertise includes strategy, business development, mobile marketing and application design, CRM, online marketing and market research. Ask me anything.

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33 Questions

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Last Answer on June 24, 2013

Best Rated

Do you think the NHL could ever fold?

Asked by all gray all day almost 12 years ago

It's possible but I don't think it will. There's enough interest in the sport to keep it as one of the big four major leagues, but it's definitely the most susceptible of the four, because so much interest is driven by the teams in Canada and in the North.

When owners say that they're losing money in a given year, how does the math work? Does it take into account the appreciation of franchise values?

Asked by mj almost 12 years ago

No, appreciation of the franchise value is not taken not account. They lose money on the income statement.

Is Gary Bettman good or bad for the NHL?

Asked by Jon almost 12 years ago

I don't think he has much longer as Commissioner.

What does it mean when TV announcers say that you're not even allowed to disseminate REPORTS of a game's action without a team's consent?? I understand not rebroadcasting it obv, but I can't even WRITE about what I SAW?

Asked by Jessy over 11 years ago

No idea, that some legal shit that I try to avoid like the plague!

Relating to thinice's question, can't the league and the players see that when this b.s. cuts into the season, it only winds up making the least popular major sport even less popular (and therefore less money to go around)?? Everyone loses!

Asked by sheesh almost 12 years ago

Yeah, this isn't good for the sport at all. It took at least four or five years to rebound from the last lockout in 2004-05, and who knows what will happen now. It really sucks because the NHL was doing really well before this happened. Everyone does lose!

If lockouts are gonna be inevitable every year, why don't the league and players start the discussions earlier on and avoid cutting into the season?

Asked by eight-oh-eight almost 12 years ago

I wonder the same thing. I guess it comes down to workload. During the season, there are so many things going on that you can never get to everything you want to do. You would think that the labor agreement would take priority but who knows why it doesn't.

How much does it cost to buy one of those ads along the boards in an NHL rink?

Asked by intl over 11 years ago

It depends on a bunch of factors like team (market), placement of the dasherboard ad, whether it's packaged with other ads, etc. but it could range from $50k to $150k.