NHL Team Marketer

NHL Team Marketer

mikedubc

Washington, DC

Male, 33

I'm the Director of Strategic Marketing of an NHL team. I focus on revenue generation and customer engagement via digital media. My expertise includes strategy, business development, mobile marketing and application design, CRM, online marketing and market research. Ask me anything.

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33 Questions

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Last Answer on June 24, 2013

Best Rated

When owners say that they're losing money in a given year, how does the math work? Does it take into account the appreciation of franchise values?

Asked by mj over 12 years ago

No, appreciation of the franchise value is not taken not account. They lose money on the income statement.

Do you think the NHL could ever fold?

Asked by all gray all day about 12 years ago

It's possible but I don't think it will. There's enough interest in the sport to keep it as one of the big four major leagues, but it's definitely the most susceptible of the four, because so much interest is driven by the teams in Canada and in the North.

Does the NHL have a steroid problem? There aren't any high-profile scandals, but there's just NO WAY that hockey is magically exempt from the factors that make PEDs a problem in all other sports, right?

Asked by SSSS about 12 years ago

I'm not saying that no one in the NHL uses steroids but the league definitely doesn't have a problem. It's just my opinion but I think the benefits that steroids provide aren't as valuable to a hockey player as they are to a baseball or football player.

Is Gary Bettman good or bad for the NHL?

Asked by Jon over 12 years ago

I don't think he has much longer as Commissioner.

Relating to thinice's question, can't the league and the players see that when this b.s. cuts into the season, it only winds up making the least popular major sport even less popular (and therefore less money to go around)?? Everyone loses!

Asked by sheesh over 12 years ago

Yeah, this isn't good for the sport at all. It took at least four or five years to rebound from the last lockout in 2004-05, and who knows what will happen now. It really sucks because the NHL was doing really well before this happened. Everyone does lose!

Could the NHL hire replacement players if it had to?

Asked by manicghost about 12 years ago

I suppose they could dip into the AHL ranks for replacement players if they had to but it obviously would really hurt the quality of play.

What did you major in college? Did that help with your job today, or is it completely different from what you do now? Thanks.

Asked by Al almost 12 years ago

I got my BS in Materials Engineering (useless), MS in Industrial Engineering (still use a bunch of concepts) and an MBA in Marketing (very useful). Obviously the MBA is the most useful and applied directly to my job.