Ask a NHL Team Marketer anything

33 Questions

Last Answer on June 24, 2013

After a lock-out, is it easier to sell tickets due to pent up demand, or is it harder since it's a shortened season?

Asked by thinice313 over 12 years ago

I'd say it's harder, especially for the teams who already had issues moving tickets. Fans are pissed off at both the owners and the players and many of them will refuse to pay for tickets. The avid fans will still be there, and the casual fan probably won't change much, but I think many of those in the middle may be lost.

948 Votes

Relating to thinice's question, can't the league and the players see that when this b.s. cuts into the season, it only winds up making the least popular major sport even less popular (and therefore less money to go around)?? Everyone loses!

Asked by sheesh over 12 years ago

Yeah, this isn't good for the sport at all. It took at least four or five years to rebound from the last lockout in 2004-05, and who knows what will happen now. It really sucks because the NHL was doing really well before this happened. Everyone does lose!

943 Votes

If lockouts are gonna be inevitable every year, why don't the league and players start the discussions earlier on and avoid cutting into the season?

Asked by eight-oh-eight over 12 years ago

I wonder the same thing. I guess it comes down to workload. During the season, there are so many things going on that you can never get to everything you want to do. You would think that the labor agreement would take priority but who knows why it doesn't.

939 Votes

I am a sports enthusiast, and here is what I love about hockey: Because of on the fly substitutions, hockey is the only fame I can think of where players put out maximum effort when thay are in the game. Why not market it based on this attribute?

Asked by rndballref about 12 years ago

That's a great part of the game (along with games lasting only 2.5 hours, being the best in-game experience, etc.) but it just never has been an aspect that marketers could leverage, not sure why.

936 Votes

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Were you a fan of the team you work for before you started? If not, did working for this team turn you into a fan?

Asked by Gregg over 12 years ago

Nope, I wasn't a fan of the team. I was actually a fan of a rival team when I was a kid but lost interest in hockey along the way. It didn't take long for me to turn into a fan of the team and hockey again.

935 Votes

Does the NHL have a steroid problem? There aren't any high-profile scandals, but there's just NO WAY that hockey is magically exempt from the factors that make PEDs a problem in all other sports, right?

Asked by SSSS over 12 years ago

I'm not saying that no one in the NHL uses steroids but the league definitely doesn't have a problem. It's just my opinion but I think the benefits that steroids provide aren't as valuable to a hockey player as they are to a baseball or football player.

929 Votes

What city's fans do u think are the most obnoxious?

Asked by TeddyR over 12 years ago

Philly fans are always obnoxious. Boston fans are annoying as well. I know Canadian team fans are some of the out passionate but I'm not sure how annoying they are.

926 Votes

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NHL Team Marketer

Ask me anything!

What do YOU do?

After a lock-out, is it easier to sell tickets due to pent up demand, or is it harder since it's a shortened season?

Relating to thinice's question, can't the league and the players see that when this b.s. cuts into the season, it only winds up making the least popular major sport even less popular (and therefore less money to go around)?? Everyone loses!

If lockouts are gonna be inevitable every year, why don't the league and players start the discussions earlier on and avoid cutting into the season?

I am a sports enthusiast, and here is what I love about hockey: Because of on the fly substitutions, hockey is the only fame I can think of where players put out maximum effort when thay are in the game. Why not market it based on this attribute?

Also on Jobstr...

Were you a fan of the team you work for before you started? If not, did working for this team turn you into a fan?

Does the NHL have a steroid problem? There aren't any high-profile scandals, but there's just NO WAY that hockey is magically exempt from the factors that make PEDs a problem in all other sports, right?

What city's fans do u think are the most obnoxious?

NHL Team Marketer

Ask me anything!

What do YOU do?

After a lock-out, is it easier to sell tickets due to pent up demand, or is it harder since it's a shortened season?

Relating to thinice's question, can't the league and the players see that when this b.s. cuts into the season, it only winds up making the least popular major sport even less popular (and therefore less money to go around)?? Everyone loses!

If lockouts are gonna be inevitable every year, why don't the league and players start the discussions earlier on and avoid cutting into the season?

I am a sports enthusiast, and here is what I love about hockey: Because of on the fly substitutions, hockey is the only fame I can think of where players put out maximum effort when thay are in the game. Why not market it based on this attribute?

Also on Jobstr...

Were you a fan of the team you work for before you started? If not, did working for this team turn you into a fan?

Does the NHL have a steroid problem? There aren't any high-profile scandals, but there's just NO WAY that hockey is magically exempt from the factors that make PEDs a problem in all other sports, right?

What city's fans do u think are the most obnoxious?

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