mikedubc
Washington, DC
Male, 33
I'm the Director of Strategic Marketing of an NHL team. I focus on revenue generation and customer engagement via digital media. My expertise includes strategy, business development, mobile marketing and application design, CRM, online marketing and market research. Ask me anything.
Similar to the question about the players being greedy, it's tough to say who was more reasonable or greedy during negotiations. In terms of revenue sharing, the owners had the worst deal of all major sports leagues and that was a primary reason so many were losing money, so they had to fight hard for that. And the players basically would have had money taken away from them, so I don't blame them for fighting for that, either.
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I wonder the same thing. I guess it comes down to workload. During the season, there are so many things going on that you can never get to everything you want to do. You would think that the labor agreement would take priority but who knows why it doesn't.
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I'd say it's harder, especially for the teams who already had issues moving tickets. Fans are pissed off at both the owners and the players and many of them will refuse to pay for tickets. The avid fans will still be there, and the casual fan probably won't change much, but I think many of those in the middle may be lost.
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That's a great part of the game (along with games lasting only 2.5 hours, being the best in-game experience, etc.) but it just never has been an aspect that marketers could leverage, not sure why.
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"The Onion" Contributors
What's your favorite Onion headline of all time?
Forensic Scientist
When did you know you wanted to work with the dead?
Pharmacist
Why is an advanced degree required to dole out pills at a pharmacy?
Nope, I wasn't a fan of the team. I was actually a fan of a rival team when I was a kid but lost interest in hockey along the way. It didn't take long for me to turn into a fan of the team and hockey again.
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Philly fans are always obnoxious. Boston fans are annoying as well. I know Canadian team fans are some of the out passionate but I'm not sure how annoying they are.
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I'm not saying that no one in the NHL uses steroids but the league definitely doesn't have a problem. It's just my opinion but I think the benefits that steroids provide aren't as valuable to a hockey player as they are to a baseball or football player.
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