mikedubc
Washington, DC
Male, 33
I'm the Director of Strategic Marketing of an NHL team. I focus on revenue generation and customer engagement via digital media. My expertise includes strategy, business development, mobile marketing and application design, CRM, online marketing and market research. Ask me anything.
Not a dumb question at all. Yes, we do have an African-American player on our roster but we don't highlight him in our marketing and advertising any more than other players. We'll feature him whenever we feel he would work best but nothing out of the ordinary.
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Both sides have legit gripes and you can say that both and neither are being greedy. The owners are billionaires, but many are losing millions every season. The players are millionaires but they would essentially be taking pay cuts. It's an ugly situation but it needs to be fixed.
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Personally I didn't but our Media Relations team did. And that job is even tougher when you have a lot of foreign players where english is their second language. It makes for some fun interviews and voiceovers.
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I'd say it's harder, especially for the teams who already had issues moving tickets. Fans are pissed off at both the owners and the players and many of them will refuse to pay for tickets. The avid fans will still be there, and the casual fan probably won't change much, but I think many of those in the middle may be lost.
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Similar to the question about the players being greedy, it's tough to say who was more reasonable or greedy during negotiations. In terms of revenue sharing, the owners had the worst deal of all major sports leagues and that was a primary reason so many were losing money, so they had to fight hard for that. And the players basically would have had money taken away from them, so I don't blame them for fighting for that, either.
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Nope, I wasn't a fan of the team. I was actually a fan of a rival team when I was a kid but lost interest in hockey along the way. It didn't take long for me to turn into a fan of the team and hockey again.
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I'm not saying that no one in the NHL uses steroids but the league definitely doesn't have a problem. It's just my opinion but I think the benefits that steroids provide aren't as valuable to a hockey player as they are to a baseball or football player.
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