NHL Team Marketer

NHL Team Marketer

mikedubc

Washington, DC

Male, 33

I'm the Director of Strategic Marketing of an NHL team. I focus on revenue generation and customer engagement via digital media. My expertise includes strategy, business development, mobile marketing and application design, CRM, online marketing and market research. Ask me anything.

SubscribeGet emails when new questions are answered. Ask Me Anything!Show Bio +

Share:

Ask me anything!

Submit Your Question

33 Questions

Share:

Last Answer on June 24, 2013

Best Rated

What cities are next on the list to get an NHL team?

Asked by Robbie Redfellow almost 13 years ago

Probably a Canadian city like Ontario or something. Tough to say, but it ain't gonna be in the South, I'll tell you that much.

Might sound like a dumb question, but does your team have any African-American players, and if so, do you guys make a conscious effort to play that up in your marketing efforts?

Asked by will.i.aint almost 13 years ago

Not a dumb question at all. Yes, we do have an African-American player on our roster but we don't highlight him in our marketing and advertising any more than other players. We'll feature him whenever we feel he would work best but nothing out of the ordinary.

Do you ever have to coach individual players on how to be more media-friendly?

Asked by imbatman over 12 years ago

Personally I didn't but our Media Relations team did. And that job is even tougher when you have a lot of foreign players where english is their second language. It makes for some fun interviews and voiceovers.

Do you think the NHL could ever fold?

Asked by all gray all day over 12 years ago

It's possible but I don't think it will. There's enough interest in the sport to keep it as one of the big four major leagues, but it's definitely the most susceptible of the four, because so much interest is driven by the teams in Canada and in the North.

Is Gary Bettman good or bad for the NHL?

Asked by Jon almost 13 years ago

I don't think he has much longer as Commissioner.

Relating to thinice's question, can't the league and the players see that when this b.s. cuts into the season, it only winds up making the least popular major sport even less popular (and therefore less money to go around)?? Everyone loses!

Asked by sheesh over 12 years ago

Yeah, this isn't good for the sport at all. It took at least four or five years to rebound from the last lockout in 2004-05, and who knows what will happen now. It really sucks because the NHL was doing really well before this happened. Everyone does lose!

When owners say that they're losing money in a given year, how does the math work? Does it take into account the appreciation of franchise values?

Asked by mj almost 13 years ago

No, appreciation of the franchise value is not taken not account. They lose money on the income statement.