NHL Team Marketer

NHL Team Marketer

mikedubc

Washington, DC

Male, 33

I'm the Director of Strategic Marketing of an NHL team. I focus on revenue generation and customer engagement via digital media. My expertise includes strategy, business development, mobile marketing and application design, CRM, online marketing and market research. Ask me anything.

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33 Questions

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Last Answer on June 24, 2013

Best Rated

How much does it cost to buy one of those ads along the boards in an NHL rink?

Asked by intl over 11 years ago

It depends on a bunch of factors like team (market), placement of the dasherboard ad, whether it's packaged with other ads, etc. but it could range from $50k to $150k. 

What city's fans do u think are the most obnoxious?

Asked by TeddyR over 11 years ago

Philly fans are always obnoxious. Boston fans are annoying as well. I know Canadian team fans are some of the out passionate but I'm not sure how annoying they are. 

What did you major in college? Did that help with your job today, or is it completely different from what you do now? Thanks.

Asked by Al over 11 years ago

I got my BS in Materials Engineering (useless), MS in Industrial Engineering (still use a bunch of concepts) and an MBA in Marketing (very useful). Obviously the MBA is the most useful and applied directly to my job.

I am a sports enthusiast, and here is what I love about hockey: Because of on the fly substitutions, hockey is the only fame I can think of where players put out maximum effort when thay are in the game. Why not market it based on this attribute?

Asked by rndballref over 11 years ago

That's a great part of the game (along with games lasting only 2.5 hours, being the best in-game experience, etc.) but it just never has been an aspect that marketers could leverage, not sure why. 

Perhaps you can answer a rules question: When both teams are shorthanded because of simultaneous penalties, playing 4 on 4, and a team scores, why doesn't their player come out of the box and play?

Asked by rndballref over 11 years ago

I believe that when both teams receive simultaneous penalties, they actually play at full strength (5 on 5) while the penalized players serve their time in the penalty box, so this question is moot. But I wish they would play 4 on 4 hockey in this situation...it's more exciting!