mikedubc
Washington, DC
Male, 33
I'm the Director of Strategic Marketing of an NHL team. I focus on revenue generation and customer engagement via digital media. My expertise includes strategy, business development, mobile marketing and application design, CRM, online marketing and market research. Ask me anything.
I got my BS in Materials Engineering (useless), MS in Industrial Engineering (still use a bunch of concepts) and an MBA in Marketing (very useful). Obviously the MBA is the most useful and applied directly to my job.
Yeah, this isn't good for the sport at all. It took at least four or five years to rebound from the last lockout in 2004-05, and who knows what will happen now. It really sucks because the NHL was doing really well before this happened. Everyone does lose!
Philly fans are always obnoxious. Boston fans are annoying as well. I know Canadian team fans are some of the out passionate but I'm not sure how annoying they are.
That's a great part of the game (along with games lasting only 2.5 hours, being the best in-game experience, etc.) but it just never has been an aspect that marketers could leverage, not sure why.
Call Center Employee (Retail)
I've heard that a lot of startups are hiring really well-educated college grads and paying them a lot, reasoning that customer service is often a client's most lasting impression of a brand. What do you think, and is it something you see spreading?Hotel Employee
Can you give guests room upgrades at your sole discretion?School Bus Driver
If your bus is in an accident that was ruled your fault, would you lose your job?I believe that when both teams receive simultaneous penalties, they actually play at full strength (5 on 5) while the penalized players serve their time in the penalty box, so this question is moot. But I wish they would play 4 on 4 hockey in this situation...it's more exciting!
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