NHL Team Marketer

NHL Team Marketer

mikedubc

Washington, DC

Male, 33

I'm the Director of Strategic Marketing of an NHL team. I focus on revenue generation and customer engagement via digital media. My expertise includes strategy, business development, mobile marketing and application design, CRM, online marketing and market research. Ask me anything.

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33 Questions

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Last Answer on June 24, 2013

Best Rated

What does it mean when TV announcers say that you're not even allowed to disseminate REPORTS of a game's action without a team's consent?? I understand not rebroadcasting it obv, but I can't even WRITE about what I SAW?

Asked by Jessy almost 12 years ago

No idea, that some legal shit that I try to avoid like the plague!

What city's fans do u think are the most obnoxious?

Asked by TeddyR about 12 years ago

Philly fans are always obnoxious. Boston fans are annoying as well. I know Canadian team fans are some of the out passionate but I'm not sure how annoying they are. 

Could the NHL hire replacement players if it had to?

Asked by manicghost over 12 years ago

I suppose they could dip into the AHL ranks for replacement players if they had to but it obviously would really hurt the quality of play.

I am a sports enthusiast, and here is what I love about hockey: Because of on the fly substitutions, hockey is the only fame I can think of where players put out maximum effort when thay are in the game. Why not market it based on this attribute?

Asked by rndballref about 12 years ago

That's a great part of the game (along with games lasting only 2.5 hours, being the best in-game experience, etc.) but it just never has been an aspect that marketers could leverage, not sure why. 

Perhaps you can answer a rules question: When both teams are shorthanded because of simultaneous penalties, playing 4 on 4, and a team scores, why doesn't their player come out of the box and play?

Asked by rndballref about 12 years ago

I believe that when both teams receive simultaneous penalties, they actually play at full strength (5 on 5) while the penalized players serve their time in the penalty box, so this question is moot. But I wish they would play 4 on 4 hockey in this situation...it's more exciting!