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Nightclub Promoter

Nightclub Promoter
Name:Xander
Location:Hollywood, CA
Gender:M
Age:32
I promoted at several of Hollywood’s hottest clubs during a period of unemployment, mainly to see what all of the fuss was about. While it was fun and definitely had its perks, it also confirmed quite a few of the suspicions and stereotypes I’d previously held about how the industry works.
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Q
Is bottle service worth the money?
A

Bottle service is awesome ... as long as someone else is paying for it. It's a pretty expensive way to get self-esteem. But if you have a couple of friends who drink and run up bar tabs then maybe the premium of bottle service isn't that bad as long as you keep it to one bottle. But once that runs out, so will any chicks at your table.

Q
You mentioned Mexicans and Persians in an earlier post -- what other ethnicities do club owners dislike?
A

Let me say first say that I don't have a problem with anyone. Every ethnicity is welcome at my house. Clubs, however, are more racist than old Southerners.

In the words of Chris Rock, "If it's all white, it's alright." Clubs would prefer to not have too much of any ethnicity other than white, lest their club become known as "the Asian club, etc" The sterotype for Persians, and again I am pointing out the sterotype not my personal opinion, is that they are rude and obnoxious and scare off the women by being too aggressive and reacting angrily when rejected. Perhaps it's endemic to LA but that's what it is. Clubs with heavily Hispanic or African- American clientle are thought to be prone to violence.

Q
What's the most original stunt you've seen someone attempt when trying to get into your club?
A

If there's one thing people standing on the other side of the velvet rope aren't, it's original. The same things are said:
"But my friends are in there" (and they ditched you? Shitty friends)
"But I'm on the list" (weird, I don't see Dickhead listed here)
"It's my friend's birthday" (there's always Facebook)
"I know the owner" (not well enough, apparently)

The best story is my own. Before promoting I once hired a high-end escort to walk me in. I didn't go online and call her up. She just happened to be at the hotel bar we were pre-partying in. I paid her $50 to walk in with me to the nearby club. I'm sure it was the easiest money she made that night.

Q
Has anyone ever taken a swing at you (or the bouncer, or whoever was controlling the door) when they were unable to get into the club?
A

I've personally never seen it because I worked mostly classy places. But there have definitely been incidents particularly as the clubs start attracting the less-optimal crowd. I can remember specifically a bouncer being shot and killed at a club called Vanguard a couple years ago

Q
How much can a club promoter make in a year?
A

It varies quite a bit but I'd say a decent mid-level promoter makes about $25K per year. Most of them have other things they do on the side - usually acting or personal training. Sometimes dealing drugs. Many of the lower level promoters are involved in scam or almost scam industries like payday loans, pre-paid legal services, mortgage loan modifications, multi-level marketing, etc because they aren't real 9-5 jobs and allow the flexibility to go out during the week. Sketched out yet?

Mid to high level promoters can make from 60-100k. The top of the food chain can make 150k-200k+ believe it or not. All for pouring liquor down chicks throats.

Q
Assuming I'm a guy on a modest budget and can't afford bottle service, what can I do to increase my chances of getting into a hot club?
A

Plan ahead. Know how hot (or not) the venue is. Get there early, brings girls if you can. Dress appropriately. Be nice to the bouncer but not too nice. Don't throw a tantrum; it looks retarded. Be ready to grease. Sneak in a flask so your money is spent getting in and not on overpriced drinks.

Q
Ever see (or hear about) a girl do something "compromising" for a bouncer or promoter to get into their club?
A

Ha! This made me laugh. Um, yes this one time, every weekend, at every club, ever.

I've rarely heard of quid pro quo situations. Girls are getting into the club anyway if they are cute and not if they aren't. They certainly don't need to do anything "compromising" but do they anyway. Frequently. Short of being famous or paying for it, being a promoter is the easiest way to get laid ever. It's obscenely easy, like you'd have to actively try not to have sex like some sort of monk. I've never been a bouncer but I've seen women throwing themselves at them so i know it's same story. Lots of General Manager's offices (in the club) have a mattress or a couch and you can imagine what those are for.
My promoting partner would hook up with 2-4 new girls a month without ever going on what normal
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Q
What prompted you to get involved in club promotion? Money? Power? Chicks? All of the above?
A

I went out a lot and wanted to be on the other side of the rope. I was unemployed at the time so it seemed like a natural fit. And yes, also I wanted to have sex with hot club girls.

Q
Is there a hierarchy for club promoters?
A

There is definitely a hierarchy. At the top are the promoters that deal directly with club. They are a known brand and bring the "right" people (read: white people, hot girls, Hollywood hipsters, low-level celebs). The promoting team will be small and often consist of trust-fund kids. At the bottom are ethnic promoters with ethnic crowds. They are like cattle herders, just trying to bring the most people through the door who are willing to pay cover. Being a promoter is very much a chicken-and-egg type of thing because to get hired by good venues you need a good crowd and to get a good crowd you need to be already promoting good venues.

There are really two ways a promoter can move up the hierarchy. One is to start at the bottom working for a club that is looking for more business. They'll
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Q
To get people to come to your promoted club events, did you just email blast everyone you know or post on Facebook, or were there other, less obvious ways to bring people in?
A

Take a giant sherpard's crook and go to the nearest fashion school. Round 'em up and hand them bottles.

No actually mass texting is the promoters tool. You collect phone numbers by any means necessary, group them by how attractive they are (seriously) and text blast away. Facebook and email is also used although the former has a tendancy to get lost in the mix and the latter is primarily effective for holidays (e.g. Halloween, New Year's Eve).

Q
How do you decide who gets into your nightclub?
A

None of this will come as a surprise to anyone who has gone out in Hollywood more than once.

Whatever you think of it as an outsider, it's much worse as an insider. The club's General Manager will explicitly tell promoters that there were too many Mexicans or Persians or fat chicks. Most places in LA don't even bother with the illusion of a line anymore. It's just a mass of people at the front and the door girl/guy or bouncer hand picks who comes in. Hot girls have first priority obviously. There is a preference for white and especially blonde. I've seen them wave a group of girls in and then when they get to the fat one in the group, pull the rope in front of her. Being dressed well helps for both guys and girls. They’re loathe to let guys in because they know the frustration of not getting
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Q
Have you seen anything particularly innovative at newer clubs, or is it the same loud music / overpriced drinks / greasy hair / mini-skirt set-up everywhere?
A

The vibes differ a little but it's all pretty much the same. Bottle service is a relatively new phenomenon and unfortunately looks to be here to stay. The smaller, speakeasy type of place has grown in popularity but without significant bottle service money it's a tough business model. Douchebags and dumb girls aren't going anywhere as far as I can tell.

And most of all, reading these answers back to myself makes me kind of ashamed how much I know about it. Pour me a drink.

Q
What, in your opinion, is the most underrated city in terms of clubbing? We obviously hear about LA/Vegas/NY all the time -- any less obvious places that would surprise most people?
A

Everyone and their mother tells me about how great Austin, TX is. It's like The Wire of cities. I've never been so I can't say. Ditto for Reykjavik, Iceland.

I've been to some great clubs overseas in places like Mykonos, Paris, and Rio. I think Toronto is pretty good too. As far as U.S. cities, I think the LA/NY/Miami/Vegas quartet has the well deserved reputation of the good megaclubs. But it depends on what you're looking for. I have a friend who swears that Latvia is the place to be. And I just returned from Thailand which was a little disappointing nightlife-wise.

Q
If a new club is trying to make a name for itself, will they ever go as far as actually *hiring* hot girls to hang out there (like the seat-fillers at the Oscars)?
A

Definitely. Although it's usually the promoters that hire the girls, and the clubs just hire the promoters. I've seen clubs / parties do the hiring, usually for one-off parties or day time events.

Q
What's the typical lifespan of a nightclub?
A

It ranges from less than a year to as much as four years, typically. The average is probably two. Les Deux in Hollywood lasted five years which is the longest I've ever heard of. Much depends on the size of the place. The bigger the place, the more people they have to fill it with and the less discerning they can be. This accelerates a club's demise. It's not a coincidence that the places that had staying power, like Hyde, were small.

Q
What's the craziest hook-up situation promoting got you into? 3 girls at once?
A

I wasn't in it long enough for a foursome. I've had some fun but not like a lot of longer-time promoters I knew who could really tell you some stories.

Q
Let's say I'm a guy who shows up on a Friday night with a buddy ... and no girls. How much would it cost to grease my way in?
A

It varies greatly by how tough the venue is and what you look like. I've greased as little as $10 and as much as $50 (that's per person). But I dress well when I go out and don't bring any Middle-Eastern friends. If you dress poorly or of an *ahem* undesirable ethnicity then it'll be more or less impossible. The bouncer is usually calculating how much crap he's going to get if he lets you in. Alternatively you can grease the promoter to walk you in with his group of girls. He'll be doing the same mental calculation as the bouncer. I've even grabbed girls as they were walking up to the venue and offered to buy them drinks once inside. They aren't as good because of their tendency to ditch guys once the bouncer looks at them sideways.

Q
Who are considered to be the 1-2 "Hall of Fame" club promoters of all time?
A

This might come as a surprise to you but club people aren't big on history, myself included. Although I like the idea of a club promoter Hall of Fame. Like it would have framed Ed Hardy shirts from 2008 and a hall of coke vials used by the rich and almost famous. Maybe an artist's rendition of the first bathroom stall sex circa 1961. I'm going to look into this.

If you are looking for club history, the movie 24 Hour Party People is a pretty good one.

Q
Do promoters or club owners ever get sued for racial discrimination?
A

Yes although never successfully. As you can imagine, it's a hard thing to prove.

More common is sexual discrimination, when men sue over getting charged when women aren't. This has mixed results. The practice of charging cover charge to men and not women has been successfully opposed and although the practice is still common, clubs have had to pony up and sue disgruntled guys. Courts however have upheld "Ladies Night" where girls get to take advantage of drink specials that the boys don't.

Q
What's the craziest thing you've ever "accepted" in exchange for entry?
A

A drink from a girl... in all my time as a promoter it was the first and last time a girl has ever paid for anything.

Q
How is promoter compensation calculated? I have heard varying answers from the number of people brought in, a percentage of bottle sales, and even a percentage of bar sales.
A

All are true. The lower-tiered clubs that depend on everyone paying cover will usually pay their promoters based on heads coming thru the door. Most promoters get a share of the bottle sales they bring in (usually 20%). And percentage of bar sales is pretty common, much more so in smaller clubs. Like everything in life, just depends on how much leverage and bargaining power the promoter has.

But let's be honest, the real promoter compensation is lips, hips and fingertips.

Q
Starting from scratch, how did you first get a club to pay you to promote (and give you a table to host), and how did you start building a list of girls to bring out at night?
A

There's 2 ways to get a club to hire you. One is to find a club that is just looking to get bodies through the door, without regard for too much quality. They'll give you a shot for a week or 2 and if you perform, they'll keep you.

The 2nd, and by far easier way, is to find a promoter doing a good club and offer to "sub" for him (meaning become a sub-promoter). Now you work for him and the girls you bring count on his tally. Eventually he'll start paying you and if you do really well, you can go out on your own. It's kind of like being a drug dealer. You start out as Bodie and end up as Avon Barksdale (if you're really lucky / ruthless)

In either scenario, you better be bringing girls or your career will be short. How to get them? By hook or by crook. Facebook is the preferred method now
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Q
What would you typically charge a bar for you to promote through their facebook? (i.e. run their facebook & twitter page & promote their events)
A

They don't hire promoters for that. Some of the biggest companies hire firms that specialize in social media to do that, but most aren't big on promoting that way. It takes away from the word-of-mouth coolness.

Q
Im 16 & female (located in the UK), i want to be a nightclub promoter or a podium dancer part time when im 18. I love dancing, im lively, fun and fairly confident... im a very social person when im in that enviroment. How old do you have to be?
A

Stay in school

Q
What makes a nightclub fail?
A

A weak opening

Q
How DO you convince people to come to whatever club you're promoting at? What's the selling point beyond "It's gonna be crazy!"
A

Drugs. No I'm kidding. Kind of.

It's really like any personal/concierge service. You get people coming by investing in their experience and cultivating personal relationships. This might mean getting them hookups in different cities, discounts on restaurants around town, invites to cool private parties, or just free drinks at your table. Also can mean hanging out with these people (gasp!) during the day.

Q
What's the correct way to grease a promoter? Should I do the money-in-handshake thing, or is that just something they do in movies?
A

Believe or not, it is the money-in-handshake thing, usually combined with a half-bro hug. Other times it's literally just handing over discretely. Anything other than waving it hyperactively in front of his face works.

Discretion is not as important with promoters as it is with bouncers

Q
Why aren't there more female club promoters? Seems like they'd be better at getting guys to buy bottle service and bringing in other females ...
A

Au contraire, mon frère

If there's one thing 22-year old club going girls DON'T want it's female competition. They don't even like the "friends" they came with, much less some chick with a clipboard with more social status than them. No matter what they say, women go to clubs (at least in the US) not to hang out with their friends or even to meet a guy. They go to play a social status game. And female promoters throw a wrench in that.

And they certainly don't help bring guys in. The guys are dumb but the gel hasn't seeped deep enough into their cerebrums to make them think that their best shot is with a female promoter. That's what bottle girls are for.

And why would the girl want to do it? This isn't Michelle Obama deciding between the
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Q
Thanks! One follow up. You said, "Discretion is not as important as if it's a bouncer." Why is that?
A

Edited the original to be coherent.

Discretion is important with bouncers but not as much as promoters for a couple of reasons. One is that bouncers are actually employees of the club whereas promoters are quasi-contractors, usually informal ones. So the bouncer has more of a duty to the club. Another is proximity; the bouncer is usually standing right next to his boss so taking a grease looks bad. A promoter can wander around the club, the line, the parking lot, wherever. So you can actually grease him 40 feet away from anyone's prying eyes. And lastly, the promoter is responsible for his crowd so if he decides it's important that a few dudes gets in whether because they are friends or they paid him, the club will usually give him a little bit a slack. Bouncers on the other hand
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Q
Are "ladies nights" effective? Are clubs doing them less frequently now that there have been a bunch of discrimination lawsuits?
A

Ladies nights are very effective.....for getting chubby chicks HAMMERED. In a town like LA that caters to high end clubs rather than your neighborhood wet t-shirt contest bar/pub, discounted or free drinks for women is pretty pointless - they aren't paying for drinks anyway.

Q
Why do nightclubs have dress codes? Doesn't the cover charge weed out the riff raff?
A

Definitely not. Even riff raff is willing to pony up $20 to grind their boners on some drunk girls.

A club is an image business. That means pretty, well-dressed people.

Q
What's the right girl-to-guy ratio for a nightclub?
A

99% women, 1% high end bottle service (men)

Q
How did you manage to bring a good amount of people to the clubs every weekend? Don't you run out of people to invite at some point?
A

Despite what looks to me a pretty crappy experience, people are still going clubbing. I personally prefer OKcupid or a night burning off my leg hairs with a lighter but that's just me. I'm old. There are always new faces fresh off the bus from Oklahoma ready to put on that black mini, drink free Grey Goose, and make out with the D-level reality TV "star" that got paid to show up. 

Also keep in mind promoters cast a wide net. There might be 5000-8000 numbers  in their phone. Someone is coming out. And when you get to that point, your list grows organically by reputation.

Q
How old is too old for guys to be at a club?
A

You're only as old as the women you feel.

Q
Can an 18 year old be a promoter in the NYC area?
A

I believe just for 18 and over clubs. Unclear how strict they will be about it.

I suggest doing something better with your life.

Q
Hey there...so I have bartending experience and went to school for bartending. I want to be a bartender or a bottle girl at a club in hollywood. Im 22 years old, and look the part. How do I get in?
A

Apply in person. Dress well and look the part when you go. They are hiring you based on your look above all else. It helps if you have service experience (even at Applebee's) but not essential.

Q
Can you give a time schedule on what your average day is like
A

10am - introduce myself to the girl sleeping next to me

Ha, I'm half joking

Keep in mind, I'm currently retired from the nightlife business. My button-up shirt is matted and hanging from the rafters and my scarfs and rings are gathering dust in my closet.

When you first start out you are just hustling. You spend all day on facebook trying to engage girls and get them out, you shop for clothes in your spare time so you can look cool and you think about your clever text that you are going to send.

As you build a client base and more of a reputation, you spend more time hanging out during the day with your girls to keep those relationships strong (and most of them don't work regular jobs either so they are free and bored during the week) and going to meetings with the club
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Q
Im 17 years old i live in New York, and I want to open up a nightclub. Any suggestions or tips?
Plus I want to start my own clothing line too.
A

Get a job at a bar or club. You need to learn the business from the inside and make the relationships that will help you later. Nightclubs have huge startup costs so you better have rich parents.

Clothing line is a terrible business

Q
Have you ever seen "the little guy" win at the door? Like someone who'd just had it and bitch-slapped a bouncer, promoter, list-b*tch, etc?
A

In club-life, like in real life, "the little guy" rarely wins

Q
We have a club outside a military base and there is a big shortage of good looking women for our ladies contests that we run, any tips on were to find hot women to recruit for the club contests?
A

Maybe contests aren't your forte then. Cheap beer might be better alternative.

Q
Hey I hope you can respond. i am currently in the process of becoming a VIP Host for a high end nightclub in Hollywood, What specifically would you suggest me to do, for me to be able to pull a large college girl crowd ASAP?You said fashion schools?
A

By VIP host I assume you mean promoter and not bottle service. In LA, the girls of FIDM (Fashion Institute of Design and Merch) make up a good portion of the club going population. They're young, they're into dressing up and going out, and they essentially go to an all girls school. It's the perfect storm.
Other than that, I would utilize facebook. A lot of promoters organize sorority outings to clubs. Can be OK but they can sloppy off Popov pre-parties.

Q
would you ever let your own daughter work in the nightclub business?
A

Hold on the thought of having a daughter just scared me for a second......ok I'm back.

Luckily for my potential future daughter, I don't live in culture where she would need to have family's permission to do something. If she's an adult, she can make her own decision. I would tell her the same thing I would tell a son....do it for awhile but don't stay too long. Also stay away from promoters, those guys are the worst.

Q
are you aware of any clubs that said screw it and tried an all inclusive approach. did it just bomb miserably ?
A

There are many. It can work under the right circumstances like if you cater to a specific audience, say Electronic Dance Music. Host a megaclub club, charge everyone a cover and spend for big name DJ's. 

Vegas is of course the ultimate all inclusive.

Q
How often how often do promoters bring in underage (18-20 yr old) girls? Is it easy, and do you make more money that way?
A

It happens. The ease depends on a lot of the things like how shady the owners are, how hot the girls are, and how believable her fake ID from Deleware is

Q
ever seen a door guy tell someone straight up that they're too fat or ugly to get in? how does someone even react to something like that?
A

Not in the US but I recently saw it in Australia. There were two lines to the place. The bouncer was shouting at the top of his lungs "Beautiful people only in the this line! Beautiful people only!" then he shined a flashlight in a girl's face and said "Are you beautiful?" and after assessing her, told her stand in the regular line. Her eyes started to well up and she left. 

Seperately at another place in the same city, I saw bouncer inform a guy that he wouldn't be getting in because he had a Brazilian ID and the club had had a "problem with Brazilians being too aggressive with the women". The guy had waited over an hour and the place was a gross mess of grinding and people who were way too drunk. 

Totally classless in both cases. 

Q
do clubs ever get protested by feminist leagues, anti rape orgnizations, that kind of thing?
A

Ha, I've never seen it but the idea of a bouncer flashing a light in the face of a short-haired Vassar alum screaming about rape culture makes me laugh. 

Q
How do you come up with a percentage of the bar and should it be after a certain amount the bar has made?
A

The club usually offers it and it's not like you have a lot of negotiating room. And yes, it's usually after a certain threshold is met.

Q
I am interested in becoming a club promoter here in Los Angeles, CA. How and where do I start.
A

See my answer above to the question that starts with "Starting From Stratch...."

Q
You stated that it's easier to grease up the promoters than the bouncers, but how do you differentiate between the promoters who can actually get you in and the ones who can't?
A

Promoters will tell you if they can get you in up front and before any money is exchanged. If not, are you sure that's the promoter? Could be the valet.

Q
Hi! I have an interview tomorrow to be a VIP host/ promoter in a couple of clubs in Hollywood , do you know how much is the rate or paid per person in los Angeles area? Or what is the estimate payment per person and bottle service?
A

Minimum wage plus commissions on bottles for a VIP host. Hope it went well.

Q
I'm thinking about just moving to Vegas and start promoting, any suggestions on how to get started and work my way up?
A

Drugs. Lots of drugs. I'm half joking.

Vegas is it's own animal. They have less of need for promoters because everyone is from out of town so they don't care that much about repeat business. As a result curating the crowd takes a back seat to packing 'em in. And the start up / capital cost of a Vegas club is so great that they couldn't do that anyway. They've got to run people through and charge them all cover.

The promoters I know that have done Vegas do it for special events or have graduated to dealing primarily with ballers so they actually have something to offer a Vegas club that the club can't do on it's own, namely people to drop 20k in a night.

I would suggest reading a recent GQ article called "The Best Night $500,000 Can Buy"

Q
What can you do to make your Facebook more appealing so that girls that you don't know will want to go out with you? Thanks.
A

If you need me to tell you how to be cool, we're off to a bad start.

Find a good promoter's facebook and you'll see. The promoter is selling first and foremost an (imaginary) lifestyle and secondariliy his own sex appeal. So good party pictures (filtered through Instagram to look even cooler) and shot of yourself impeccably dressed will go along way.

Q
Should a promoter be held accountable for liabilty during the night of his event.
A

Ha! No. The club isn't even really liable for most things and they have insurance (which costs a fortune) for the things they are liable for. If a promoter was held liable for the actions of 2000 drunk and potentially drugged-up bozos, no one would ever do the job.

Q
What does a promoter mean when he is going to hook you on an open bar tab? Free drinks all night or will I have to pay for everyone's drinks at the end of the night?
A

Hi Michelle, since you are a girl there is no chance the promoter expects you to pay anything. Assuming he has half a clue. Open bar tab is free drinks. Free drinks are in fact the chief benefit of being a girl so enjoy. I'll be over here paying for my drinks and enjoying my superior physical strength and earning power. 

Q
Have you ever found the pickup artist methods to ever have worked in a club setting as they so claim? or is it just a numbers game when it comes to club pickups even after 1AM?
A

Clubs in LA were littered with PUA's for quite some time. Any girl who had been out more than a few times was familiar with the techniques (most notably, asking an opinion on something). 

I unfortunately met most of the instructors and most of them were frauds. Their best techinique was apparently having really low standards.  

That said, I've seen it work and in some rare cases work very well but I attribute it to a placebo effect (the guy thinks it's going to work so the confidence makes it so) and just plain volume.

Q
How do I meet a promoter who can get us hooked up at a specific club on short notice (1-2 weeks)? My girlfriends and I want to check out hot spots like LAVO, Le Bain, Cielo, etc, but we're all new to the NYC nightlife scene.
A

I suggest facebook. Do searches for those places and look on their walls to see who is liking or commenting. Find attractive women and see who is commenting and liking on a lot of their pages (they will likely be promoters).

Then again, if you are hot enough, just show up. 

Q
Is it better to be a nightclub promoter, or a nightclub owner?
A

Would you rather own the Lakers or be the 12th guy on the bench that gets the clap 3 times a year?

Q
Have you ever promoted a strip club and if so what method of marketing did you use?
A

Strip clubs don't use promoters the way nightclubs do. Even the guy with the mullet and the Stone Cold Steve Austin tshirt gets in. I don't get it...if you want to be entertained by a naked lady, go on the internet. If you want to pay someone to pretend to like you, get married. 

Q
Lets just assume that I've some money to spend, how would I get the easiest way inside a club being what you call a undesirable ethnicity, badly dressed and all?
A

Buy nice clothes, try to bring girls if you can, grease the bouncer. If all else fails, buy botttle service. 

Q
How many bottles would be standard for a group of 15-20 girls for a bachelorette party? We plan on doing bottle service. I'm just not sure how many we should start off with
A

How many are overweight?

Q
Is clubs a good place to pickup girl as opposed to other places with girls and if so, how do you put your best foot forward?
A

I could write a book as an answer to this. 

Overall I think if you have certain advantages, looks chief among them, clubs can be pretty decent places. 

Best foot forward...put a lot of effort into your appearance. This means being in really good shape, lots of thought into your clothes and style, and a cool haircut. Getting to know people in nightlife (promoters, etc). And most of all build thick skin. Finding love in a club is a numbers game. 

Q
Sam Nazarian, A PERSIAN, is the CEO of SBE. SBE owns most exclusive clubs in LA, Vegas, Miami , and New York. it just wouldn't make sense that he'll be racist against his own race. So why are you racist and full of shit? why you jealous?
A

I believe they call that "irony"

Thanks for the question BigDick.

Q
my bestfriend's sis is gorgeous half-brazilian girl & since she was 17 (i was 15) has led this lavish lifestyle of travel (miami, ny, vegas, maui), parties, having random hot girl friends & expensive clothes. their fam is NOT rich.. (tb-continued)..
A

......i'm pretty sure this girl doesn't sleep around but she did become a bartender at 18 and does it sometimes. can you write out a how-to list for attractive girls that want to live the same lifestyle? i'm 20 and have a fake id."

You're kidding yourself if you don't think she sleeps around. That lifestyle only goes so far until you have to pay the piper.

There's no to-do list except maybe move to LA, NY or Miami. Look hot, got out a lot, if you are attractive enough, the rest comes to you. 

Stay in school kids

 

 

Q
What is standard % of liquor sales to request?
A

Varies widely depending on how much leverage you have. Like most things in life.

Q
what's a good way to find a goood catchy name for my partner and i?
A

I suggest Goood

Q
I live in LA, work full time in the medical field, and looking to break up the Monotony of my job for a bit. I know/party with some hosts at Bootsy, Emerson, AV, etc. Would it be inappropriate to ask to start working with them?
A

Not at all. Ask if they need subpromoters. Just be sure to deliver when called upon.

I went to Emerson last week...nice looking club. 

Q
I need party promoter. We are having very interesting private parties but we need spacial people to join us.
if you can help me just email at; ericricci.couture@yahoo.com
A

Enjoy the spam email 

Q
You have to decorate the club according to the kind of party you going to have ? that matters at all?
A

Nope

Q
Im an 18 year old DJ in LA and started going to clubs last year. I really want to DJ in clubs. How would i DJ in clubs in LA? Do i have to know the promoter etc? Whats the best way?
A

I'm not a well versed in the DJ scene. I do know most of the DJ's in LA clubs have DJ agents that get them gigs. Your best bet is to meet some LA based DJ's and ask. I don't think knowing promoters helps much.

Q
What is the most amount of bottles you have seen ONE table get in a single night?
A

6. They were Persian.

Q
I'm starting to do a little promoting for Monday Night Social recently moved to Sound Nightclub. I'm not really interested in the promoting but I can personally bring in artists. What's the best way to spread my name for door sales?
A

I'm not sure what spreading your name for door sales means. Promoters only know about spreading legs for bottle service. 

Q
I have an interview for team lead promoter in vegas for angel management group is there any advice you can give any advice before my interview? What should I say or what are some questions i can expect them to ask me?
A

Sorry not familiar with them. I wouldn't expect them to ask you anything too complicated beside "where da hoes at?" 

Q
I've noticed that 9/10 girls on fb or any social media ignore you even if you offer free drinks and and free entry at some of the most upscale nightclubs. Did you have any social media strategies? Thanks.
A

This means your facebook profile isn't cool enough. It's not about free drinks or entry, it's about whether they want to actually hang out with you. Do you think girls have any trouble getting free drinks or free entry without you?

Q
How much should I charge a popular night club in atlanta to promote their club? What are usually the rates?
A

For the most part you don't set the rates, the club does. You don't have much leverage as a promoter so at the beginning at least, you take what you can get. Good luck.

Q
I'm not sure if this is the correct site to ask this question. I have a friend who is an upcoming actor and has appeared in several movies. How do I begin to get him appearances in nightclubs to sign autographs or host events?
A

He needs an agent, who will book those kind of things. 

Q
Is there anything about the nightlife experience/industry as a whole (not just clubs) that you feel could be improved? Particularly with the use of technology. Anything that made you think, there has to be a better way..?
A

Yeah...forgoing it all together in favor of online dating.

Q
I'm 23 just moved to nyc, know about 10 people so far... i think i have the looks and personality for promoting... but real talk- is it possible to do this without sleeping around or getting into the drug scene?
A

You don't need to do either as a promoter to succeed. But you will need to know more than 10 people

Female promoters never last long. See my previous answer to the question that starts with "Why arent' there more female promoters?"

Q
I need special people to join out private parties. dress code and entrance fee.
email me at ericricci.couture@yahoo.com
A

What do I get?

Q
As mentioned earlier, I am looking to break up the monotony of my day job. I'm an attractive female and live in LA. I have no interest in promoting: if I want to work at a nightclub, what are my options? Bottle girl, dancer, bartender?
A

Coke whore?

Q
I've just applied to work at a gentlemen's club (doing anything but dancing) and they said they thought I'd make a good promo girl based on my personality. So my question is what's the best way to get people coming in to buy a bottle at the door?
A

Be prepared to get really sick of every guy asking "why aren't you up there?"

Gentlemen's Clubs are not my forte. I don't really get the appeal. Have these guys not heard of internet porn?

Q
what is expected as a bottle girl? i'm 22 work in a bank in NY and some of my friends are in this i actually want to do it to make money and help my mom out. Any advice? should i? btw i weigh 110 pounds and no boob job, think i got a chance? ha -__-
A

Bottle girl requirements:

- Look hot

The end

Big boobs help but not required 

Q
im a new event planner with several connections in the music world. so event planning can lead to big $$$$ what questions should I ask the club owner before I decide to host my concert or music event at his location?
A

This is not my field of expertise. Musical acts are booked by their agents typically.

Q
i just got a job as a bottle service girl. I said I had over two years of experience and ive actually never done it. Can you give me a run down of what a night looks like as a bottle service girl?
A

You lied, which is a good start to work in an industry that is based on lies. Good job.

It's pretty simple. Fit in to a corsett, put on loads of makeup and flirt with skeezy guys. And occasionally pour drinks for them. Don't sweat it, it's not balancing the federal budget and they'll fill you in on exactly what they expect of you. 

Q
You mentioned that in the highest tiers, being a promoter gives up to 200k. Do you think, then, I should dump my prospects of being a commercial pilot and follow the promoter path instead?
A

Keep in mind you are taking career advise from someone whose career choice at one point was to be a nightclub promoter. So take with a grain of salt.

You need to be model good-looking to make that kind of money. And really, that's not enough. The guys that make that kind of money are usually a group of friends of famous/rich fathers. They are really good looking and grew up around party people so they have a huge network of hot girls and connections to attractive people. Ideally the went to high school in Santa Monica, Pacific Palisades or Malibu so they might have a friends who are low-level famous (think Brody Jenner). And they are really good looking so attractive women want to hang out with them. 

They're also usually huge douchebags

Does this sound like you?
...More

Q
What is the title of the guy that say yes/no on whether you get in to the club (i.e. Parker at Bootsys)? He doesn't seem to be a promotor or bouncer. Can a hot female have that job, and if so - how to apply?
A

That's a bouncer. Or doorman as they would call it there. 

Yes, a girl can definitely have that job. Bar210, Hemingway's, and Bar Marmont are a few places that have/had girls at the door. Be prepared to be called the c-word.

Q
I will be visiting Vegas for a week with some of my girlfriends is it safe to ask a promoter for drugs? Do they all know somebody?
A

See previous Vegas question

Q
If I were looking for drugs in Vegas, would a club promoter be able to hook me up? And how would you go about asking them something like that?
A

First of all, I don't condone doing drugs. Unless they make you feel amazing. Or help you have fun. Or relieve stress. Or get an attractive person to sleep you. 

But if you are going to do them or get them, Vegas is among the easiest to do so. Find a sleazy looking guy at a table and ask straight up. 

Q
I have a couple chips from a really good club and they say COMP on the back. A friend of mine who always gets bottles gave them to me when he was pretty hammered.. I never asked what it was. Are they bottle comps?
A

Seems like he would be a better person to ask. 

It's likely a comp admission

Q
What does one need to become a promoter, just starting off, is there a lot of captial needed?, can You give me pointers. Because I'd like to start doing club promoting here in south africa?
A

The only capital required is human capital and by human capital I mean sluts. 

Q
Was the average salary of a club promotor?
A

See previous answer to the question "How much can a club promoter make in a year?"

Q
I'd like to help new jack promoters in NYC. Would you run this?...

A MUST READ TIP LIST FOR ASPIRING OR RISING PROMOTERS (trust me):

-Bring girls. Tall ones. All girl parties over twenty should be paying $400-$500 if a crew is aesthetically right
A

 What in Sam Hill is this question asking?

Q
Do clubs ever use / give promoters lower quality alcohol than the outside of the bottle suggests? I don't know how they can make a profit with all these promoters popping ace of spades and cristal.
A

They do. But it's because they are crooks not because they can't turn a profit.

If you see a promoter with Ace of Spades or Cristal it means a) a rich client bought it and the promoter is just stealing his thunder or 2) he sold many, many more bottles and the club made tens of thousands of dollars so they can afford to kick him a bottle that cost them $300.

No one is going to pay you more than you are worth to them

Q
how old you have to be to be a nightclub promoter?
A

18 or 21 depending on where you live

Q
How do you increase your clientele as a promoter?
A

By hook or by crook.

I suggest social media as the most efficent means. But promoters are always promoting. Friends of friends, strangers at the mall. Women are everywhere.

Q
How do clubs manage their bottle service reservations? Do they care what clientele book bottles or do they just care about how much they want to pay?
A

Yes they do care and the better the club the more they care. 

They manage the process through the promoters. The promoters will be liable for bad bottle clients just as they would be for fat girls. Since a good promoter knows he will catch flack for selling bottles to a bunch of overly-agressive poorly dressed fat guys, he will make it a point to meet the client or at least check out his facebook before actually selling a table to him.

Here's where it really gets devious. If you try to book directly with the club (some clubs allow this on their websites or over the phone) they will ask for a credit credit to hold the reservation. What they are actually doing is looking at your name. So a Brett Weinstein is going to have an easier time getting a table, will have fewer bottles
...More

Q
Hi! Do you have any advice for females dating a promoter?
A

Ha! Don't kid yourself. You're not dating, you're fucking

"If you date a nightclub promoter, you should lose your right to vote in the next election" - Neal Brennan

Q
do you have to be 18 or older to be a promoter
A

Yes

Q
Is being a promoter a good living? like raising a family and then retiring as a promotor..? I want to become a promotor in the Miami area Thanks
A

You can make a decent living as a promoter but you absolutely can't raise a family. Bottle service and bottle feeding don't mix. While the money at the higher levels are adaquate, the lifestyle isn't. Good luck explaining to the mother of your newborn (who still carries the baby weight around) that you can't change diapers, you've gotta hit the club to pour Grey Goose down skank's throats until 4am.

And retirement? You'd drop dead first.

 

Q
What is the average pay per event for a promoter? If I was looking to hire one what would be a good "price" or pay structure?
A

Depends on whether you charge cover or not. If so, a cut of that is appropriate (usually $5 of $20). If not, you can get more creative in the ways of screwing him over.

Q
Your opinion- how do you set the dj(non-commercial/top-40/pop hop) lineups for the night? What genre goes first, primetime, last? House, electro, dubstep, etc...
A

Not up to the promoter. The DJ and general manager handle that. In general clubs offer different music on different nights to segment the crowds

Q
How did you build connections in the nightlife when you first started out?
A

See previous answers to the same question. Short answer....by hook or by crook. I recommend social media now a'days. 

Q
I am an 20 yr old female & Ive just recently started promoting nightclubs& im very good at it but a competitor has offered to pay me ,and ask what i charge ..whats a reasonable proce
A

Depends how much you are making now. Whatever he says you can make sure the real number will be less

Q
How much is a good percentage to make at bar if I am booking an event there?
A

If it's a one-off event, you probably won't get a percentage of the bar. If you do, you won't have any negotiating power so take what you can get. As a promoter you are paid in easy lays.

Q
Is it unusual for a guy going solo in Vegas to purchase bottle service in a higher-end club?
A

I'd say it looks shady

Q
I'm gonna do a vacation year in Australia- Sydney.

I'd like to work for a nightclub to earn some Money while i live there.
Can i work as a promoter with 18 years and no experience? Is there a job to animate people? I'd love to do that.
A

The places I went to in Sydney didn't use promoters. Not sure if that's standard there. Start talking to people and you'll figure it out. 

Animate people? That's what the drugs and alcohol are for.

Q
How old is too old for a girl to get in the club?
A

Depends how good the club is. As a rule of thumb, if your kid is in high school, please stay home.

Q
Hello , Im 18 and would like to be a club promoter any ideas in how to begin ? What to do ?
A

See previous answers to this question. Short answer - start meeting as many girls as possible.

Q
What should I pay my bottle service host? Percentage of sales or percentage of tips? Out of office hours (answering emails, etc).
A

Bottle girls usually get 20% of the bottle plus tips. 

 

Q
I am thinking of going to a club with my friends visiting and one of them is plus sized but super pretty and alaways dresses to impress. Will she have a hard time getting into clubs?
A

Only if the club is good.

Q
I am a model (23) and I want to become a vip bottle girl, can you help me get in? I have a 36DD bust and am skinny, tanned and 5'7". I worked as bartender and made a lot but would like to make more
A

Please send your pic and phone number, better yet just stop by....

Ok I'm kidding. Apply to places in person. If you are a good as you sound, they'll hire you. 

Q
What would you say, would be a descent bar split as in a percentage?
A

Depends greatly. I've seen as high as 20%

Q
what should i set the bar minimum at?
A

Depends on your area/city. You don't  have a lot of negotiating power as a promoter at least at the beginning. 

Q
can a girl be a club promoter?
A

See previous answer to question starting with "Why aren't there more female club promoters?"

Q
Hello, do you need any connections to DJ in a club?
A

It helps. The best DJ's have agents. Otherwise it's a bunch of networking and trying to get your music heard

Q
Hey I do bathroom valet at a strip club, what's the best way to become a promoter for the club?
A

Strip Clubs don't have promoters, not like regular nightclubs. Remember nightclubs are tasked with brining in girls, not guys.

Q
Are there strippers
A

In the world? Yes. They get paid to convince men that they find them attractive

Q
What is the title of the person who handles bottle service? Is it just a waitress that arranges it or a concierge?
A

Usually she's called the VIP hostess (when she's not being called the c-word)

Q
Is it easy going into clubs with a fake foreign id saying I'm 21 if I'm a tourist?? and actually 20 yr old.
A

If you are an attractive girl, yes. Much like most of life. If not, it will be

harder.

Q
The PR manager of one of the biggest clubs in LA has banned me because I slept with his girlfriend. Is he allowed to do that? How much money do club PR managers usually make in opposed to regular promoters? He claims to be Loaded..
A

First of all, that's awesome. Kudos to you, I imagine she was hot. Please send pics. 

I'm guessing there's no legal statutue that says you are allowed into nightclubs despite banging the manager's giftfriend. So you're probably going to have to go somewhere else.

Like most people in nightlife, they don't make much. You don't do that job for the money

Q
(Cntd) dont want them, but they spend alot of their time trying to crawl up the model arses. Desperatly wanting them as 'Girlfriends' but most model dont want them they want a z-list celeb to date so the promoters are stuck banging uglies. True?
A

Let's not debate what makes  a "model" which really could be anything, I've met some beat models. But yes, the most attractive/quality girls don't want a promoter boyfriend. They'll bang em once but if a chick is hot she wants to do better than a scumbag promoter. 

Q
This guy asked me what I charge to host (I have no idea what that even means). What does hosting at a nightclub entail and what does it usually pay?
A

It means either being the bottle girl or the girl at front with the clipboard. Pay varies but bottle girls can make a lot on tips (and usually 20% on the bottles)

Q
How do promoters know so many people/get so many phone numbers?
A

The short answer is they hustle.

Mostly facebook and other social media now (instagram is big). If you project the right image and are fun and attractive, clients especially women, show up. The more people you know, the more will seek you out and your job becomes easier. It's a network effect.

Q
I'm new to event promotio. What would be the best way to make profit at a small local bar that does not charge at door?
A

Small local bars don't usually use outside promoters

Q
Have you ever noticed that alot of the models actually seem to hate the promoters? Just 'Play up' to liking them so they get into the VIP and free drinks etc, but talk about them behind their back saying their 'Creepy' or 'Players' etc??
A

Bahahaha. You know who models end up sleeping with? Creepy guys and players. 

And yeah they might play up liking them for free drinks but it's a symbiotic relationship. The promoter needs them at least as much as they need the promoter. 

And in reality they hate them because they've slept with them only to realize the promoters are sleeping with tons of other girls too. 

Q
Actually I have found that the promoters usually want to have a relationship with the models, whilst f'ing the plain jane club ho's on the side. But they will never upgrade the Basic Club Ho's to girlfriend status and alot of the time the models
A

Basic Club Ho's would be a good name for a band.

 

Q
can you please expand on the "collecting numbers by any means necessary" or this by hook or by crook
A

Think I've answered this in the previous question

Q
I was wondering, if you keep asking the promoter for guest list, how do you show that you're grateful? Do you tip? And also, do you prefer being informed of the party coming in two weeks advance or a few days before?
A

Bringing hot girls is the ultimate thank you. Or buying bottles from him. It's rare to tip but it's nice when it happens. It's like anything in life, money talks.

If you are getting a table, then advanced notice is great. If not, the promoter doesn't care, just show up and hope the door guy let's you in.

Q
I was just offered to be a club promoter, seemed like great work whilst completing my Psychology Degree. Then I came across your blog, Satan must have engulfed 3 tons of ego and conceit and produced you, come down to earth, earn some pride.
A

Mom?

Q
Do you know The Electric Pickle club in Miami?..is it easy or difficult trying to get in(I am a 20 year-old girl)
Q
I'm starting an event company. How do I Promoter my events and the vip bottle service that goes with It.