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Nightclub Promoter

Nightclub Promoter
Name:Xander
Location:Hollywood, CA
Gender:M
Age:32
I promoted at several of Hollywood’s hottest clubs during a period of unemployment, mainly to see what all of the fuss was about. While it was fun and definitely had its perks, it also confirmed quite a few of the suspicions and stereotypes I’d previously held about how the industry works.
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Q
Is bottle service worth the money?
A

Bottle service is awesome ... as long as someone else is paying for it. It's a pretty expensive way to get self-esteem. But if you have a couple of friends who drink and run up bar tabs then maybe the premium of bottle service isn't that bad as long as you keep it to one bottle. But once that runs out, so will any chicks at your table.

Q
You mentioned Mexicans and Persians in an earlier post -- what other ethnicities do club owners dislike?
A

Let me say first say that I don't have a problem with anyone. Every ethnicity is welcome at my house. Clubs, however, are more racist than old Southerners.

In the words of Chris Rock, "If it's all white, it's alright." Clubs would prefer to not have too much of any ethnicity other than white, lest their club become known as "the Asian club, etc" The sterotype for Persians, and again I am pointing out the sterotype not my personal opinion, is that they are rude and obnoxious and scare off the women by being too aggressive and reacting angrily when rejected. Perhaps it's endemic to LA but that's what it is. Clubs with heavily Hispanic or African- American clientle are thought to be prone to violence.

Q
What's the most original stunt you've seen someone attempt when trying to get into your club?
A

If there's one thing people standing on the other side of the velvet rope aren't, it's original. The same things are said:
"But my friends are in there" (and they ditched you? Shitty friends)
"But I'm on the list" (weird, I don't see Dickhead listed here)
"It's my friend's birthday" (there's always Facebook)
"I know the owner" (not well enough, apparently)

The best story is my own. Before promoting I once hired a high-end escort to walk me in. I didn't go online and call her up. She just happened to be at the hotel bar we were pre-partying in. I paid her $50 to walk in with me to the nearby club. I'm sure it was the easiest money she made that night.

Q
To get people to come to your promoted club events, did you just email blast everyone you know or post on Facebook, or were there other, less obvious ways to bring people in?
A

Take a giant sherpard's crook and go to the nearest fashion school. Round 'em up and hand them bottles.

No actually mass texting is the promoters tool. You collect phone numbers by any means necessary, group them by how attractive they are (seriously) and text blast away. Facebook and email is also used although the former has a tendancy to get lost in the mix and the latter is primarily effective for holidays (e.g. Halloween, New Year's Eve).

Q
How much can a club promoter make in a year?
A

It varies quite a bit but I'd say a decent mid-level promoter makes about $25K per year. Most of them have other things they do on the side - usually acting or personal training. Sometimes dealing drugs. Many of the lower level promoters are involved in scam or almost scam industries like payday loans, pre-paid legal services, mortgage loan modifications, multi-level marketing, etc because they aren't real 9-5 jobs and allow the flexibility to go out during the week. Sketched out yet?

Mid to high level promoters can make from 60-100k. The top of the food chain can make 150k-200k+ believe it or not. All for pouring liquor down chicks throats.

Q
Assuming I'm a guy on a modest budget and can't afford bottle service, what can I do to increase my chances of getting into a hot club?
A

Plan ahead. Know how hot (or not) the venue is. Get there early, brings girls if you can. Dress appropriately. Be nice to the bouncer but not too nice. Don't throw a tantrum; it looks retarded. Be ready to grease. Sneak in a flask so your money is spent getting in and not on overpriced drinks.

Nightclub Promoter [...continued]