Xander
Hollywood, CA
Male, 32
I promoted at several of Hollywood’s hottest clubs during a period of unemployment, mainly to see what all of the fuss was about. While it was fun and definitely had its perks, it also confirmed quite a few of the suspicions and stereotypes I’d previously held about how the industry works.
Ladies nights are very effective.....for getting chubby chicks HAMMERED. In a town like LA that caters to high end clubs rather than your neighborhood wet t-shirt contest bar/pub, discounted or free drinks for women is pretty pointless - they aren't paying for drinks anyway.
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I wasn't in it long enough for a foursome. I've had some fun but not like a lot of longer-time promoters I knew who could really tell you some stories.
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There are many. It can work under the right circumstances like if you cater to a specific audience, say Electronic Dance Music. Host a megaclub club, charge everyone a cover and spend for big name DJ's.
Vegas is of course the ultimate all inclusive.
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Believe or not, it is the money-in-handshake thing, usually combined with a half-bro hug. Other times it's literally just handing over discretely. Anything other than waving it hyperactively in front of his face works. Discretion is not as important with promoters as it is with bouncers
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Drugs. No I'm kidding. Kind of. It's really like any personal/concierge service. You get people coming by investing in their experience and cultivating personal relationships. This might mean getting them hookups in different cities, discounts on restaurants around town, invites to cool private parties, or just free drinks at your table. Also can mean hanging out with these people (gasp!) during the day.
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They don't hire promoters for that. Some of the biggest companies hire firms that specialize in social media to do that, but most aren't big on promoting that way. It takes away from the word-of-mouth coolness.
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