Xander
Hollywood, CA
Male, 32
I promoted at several of Hollywood’s hottest clubs during a period of unemployment, mainly to see what all of the fuss was about. While it was fun and definitely had its perks, it also confirmed quite a few of the suspicions and stereotypes I’d previously held about how the industry works.
I wasn't in it long enough for a foursome. I've had some fun but not like a lot of longer-time promoters I knew who could really tell you some stories.
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Ladies nights are very effective.....for getting chubby chicks HAMMERED. In a town like LA that caters to high end clubs rather than your neighborhood wet t-shirt contest bar/pub, discounted or free drinks for women is pretty pointless - they aren't paying for drinks anyway.
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If you need me to tell you how to be cool, we're off to a bad start.
Find a good promoter's facebook and you'll see. The promoter is selling first and foremost an (imaginary) lifestyle and secondariliy his own sex appeal. So good party pictures (filtered through Instagram to look even cooler) and shot of yourself impeccably dressed will go along way.
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They don't hire promoters for that. Some of the biggest companies hire firms that specialize in social media to do that, but most aren't big on promoting that way. It takes away from the word-of-mouth coolness.
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Believe or not, it is the money-in-handshake thing, usually combined with a half-bro hug. Other times it's literally just handing over discretely. Anything other than waving it hyperactively in front of his face works. Discretion is not as important with promoters as it is with bouncers
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There are many. It can work under the right circumstances like if you cater to a specific audience, say Electronic Dance Music. Host a megaclub club, charge everyone a cover and spend for big name DJ's.
Vegas is of course the ultimate all inclusive.
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