NYCFashionista
New York, NY
Female, 33
I’m the Creative Director/CEO/Jill-of-all-trades at my very own cold-weather fashion accessory business. I design and market a line of knit-based fashion accessories (scarves, gloves, hats) aimed at the contemporary market. My work can be found in several specialty boutiques in the US and Asia.
At the last Market Week, I showed infinity scarves that featured bright, almost saccharine-neon, colorways. Some of my color choices were risky, but I made sure to merchandise those with more commercial, "safer" colorways. I think buyers appreciate that kind of restraint and commercial sensibility. Anthropologie just picked up the line for the fall.
Fashion models display a neutral "face" so buyers focus on what they're wearing not how they look.
I don't think it's a requirement. But you should know a good seamstress to execute your designs/samples for sure! As long as you know how to give clear instructions, and can communicate exactly what you want, you should be outsourcing that function and spending your newfound time getting to know your customers/market and coming up with better designs.
4 years ago, spurred by a crap job and a need to have a more flexible work schedule. Looking back, my decision was more of a lifestyle play vs the culmination of a lifelong goal.
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A need to create and a love of beautiful things...
I personally think not. I think that unfortunate stereotype is largely shaped by the media looking for an interesting subject -- unfortunately, dueling designers, outrageous designs, and out-sized personalities in our industry make more interesting subjects!
Listening to your customers, reflecting on mistakes, and being able to be flexible and willing to deviate from a set strategy have helped me a lot in this business. I try to avoid being overly confident - that attitude's gotten me nowhere in the past. It's getting harder to predict what the market wants.
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