NYCFashionista
New York, NY
Female, 33
I’m the Creative Director/CEO/Jill-of-all-trades at my very own cold-weather fashion accessory business. I design and market a line of knit-based fashion accessories (scarves, gloves, hats) aimed at the contemporary market. My work can be found in several specialty boutiques in the US and Asia.
Listening to your customers, reflecting on mistakes, and being able to be flexible and willing to deviate from a set strategy have helped me a lot in this business. I try to avoid being overly confident - that attitude's gotten me nowhere in the past. It's getting harder to predict what the market wants.
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Yes - I'm ADD and that's helped fuel design ideas that can come from anywhere.
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I have equipment that I use for my designs - hand knitting kit (needles and yarn) and flat knit machine. I work from home.
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Clothes look better on tall, lean silhouettes - this physique sells outfits best!
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Don't put so much pressure on yourself to develop an original or unique look or perspective as a designer for your line. There are no "originals" in fashion just people really good at referencing and reinterpreting design ideas and trends. That realization has helped me take risks and put more of myself out there with quite good results.
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You need to talk to a stylist.
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Favorite - the rush I feel when buyers I admire respond well to my designs; hates - handling samples and trying to get rid of them after season.
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