Casino Marketer

Casino Marketer

Bugsy Siegel

Washington, DC

Male, 36

I worked for over two years in Las Vegas as a Director of Marketing for one of the casinos on the Las Vegas Strip, and in that time acquired a bit of knowledge about how casinos have finely honed the art of parting you from your dollars, especially if you're a gambling degenerate. I know a little bit about how the entertainment and F&B side work as well, and how casinos assess gamblers.

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19 Questions

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Last Answer on November 11, 2013

Best Rated

Did working on the Vegas strip make you not want to go near it during your off hours?

Asked by mak attak over 13 years ago

Generally....yes. But I would say that there were some exceptions. When I first moved to Vegas, I used to live in condos right behind the Strip on the east side. I liked it, especially because it was such a ridiculously short commute- but on the flip side, what most tourists don't realize is that the area right around the Strip is generally kind of crappy. The tourist part of the Strip, is of course, great - but there are areas, say a mile or two east of the Wynn for example, where the neighborhoods are quite poor. Most of the middle class folks live in one of two neighboring suburbs; Summerlin to the North and Henderson to the South of the Strip. Basically, when guests came to town, I'd always take them to the Strip because that's generally what they want to do...they're generally not dying to check out local's casinos, for example. But otherwise, I generally stayed away. On the other hand, one of my closest friends was a huge man-whore and loved the club scene, and hit it HARD during the week and weekends, so even though he spent his days working on the Strip, he also spent plenty of nights there as well, since the best clubs are on the Strip. So I think it's a case of different strokes for different folks - though I think it's safe to say that most locals / Strip employees stay away from the Strip in their off-hours except for when they have company. Those who like to gamble do so off-Strip because the odds are generally perceived to be better on many games, especially slots/video poker (where video poker is the local's game of choice).

How do licensing deals work that allow casinos to brand slot machines with pop culture imagery? I was just in Vegas and saw "Judge Judy", "Sex and the City", "Batman" slot machines, etc. How much does it cost casinos to do that?

Asked by king over 13 years ago

Great question. I'm not a slot expert, so take this with a grain of salt.  I believe that the slots companies, like Bally Technologies, work with the owners of the rights of those companies to license the likeness/images of those pop culture icons.  I believe that the manufacturers also typically work with the rights owners to design the game to be consistent with the theme - so for example, with a Star Trek slot machine might have spaceships and the voice of cast members from the show.

 

I also believe that some games are way more in demand than others. Years ago when I worked there, a "Wheel of Fortune" game was extremely popular. Ironically, it was initially rejected by the casinos because it was HUGE (it had a large "wheel" in the middle of like, five seats facing the wheel, so it took up a huge amount of space to only seat around 10 people when they could have put twice as many regular slot machines in its place). However, it proved extremely popular, and so every casino was scrambling to get one of them in.

I believe most casinos prefer to pay for slot machines outright and keep all the profits from the machines, but in this case, I believe the WoF slot machine it was so popular that the manufacturer could demand a portion of revenues from the machine.  It's possible that the licensor got a piece of that too, depending on how the slot manufacturer negotiated the deal. 

What do you think about someone being sexually harassed by a Casino Host. As a guest, it was very upsetting and basically nothing was done when I made a formal complaint to the upper management (HR). Want to take legal action against Casino!!!

Asked by JDVegas over 13 years ago

I'm sorry that you had a bad experience like this, as you appear quite upset. As I'm not a lawyer I don't know if you have grounds to take action against the casino.  However, as a businessperson, you probably have a bit more sway.  If you are a big customer of the casino, you could certainly threaten to take your business elsewhere.  Another thing that businesses hate is bad PR. If the act was particularly egregious, it is possible that you could try to bring negative attention to the casino through the press.  However, without knowing the nature of the action or what is provable, it's difficult to say. 

What's the minimum action I need to give to get comped a meal / room / show tickets etc?

Asked by Jon over 13 years ago

These days, you don't really need to work that hard to figure out what it will take to get comped.  In Caesars' Total Rewards program, you get Tier Credits at varying rates for different activities:

https://www.totalrewards.com/TotalRewards/RewardsAndBenefits.do?page=trBenefits

Each reward credit earned is worth 1 cent.  So whatever the buffet costs, say $30 for the dinner buffet, you need 3,000 Reward Credits.

Is it true that most of the gambling money is made on slots, and that the table games are basically just a courtesy?

Asked by whoopwhoop over 13 years ago

I'd say you're about 50/50.  While typically in an LV casino most of the money is made on slots, but some of the biggest gamblers are table games players. Slot machines are great because they don't complain, and casinos know exactly what you put in and take out of them. They are generally extremely reliable. Table games are less reliable - you have to estimate how much someone is gambling, and estimate how much they won/lost with you. I would say that if anything is a "courtesy" the closest thing would be poker tables, which don't really make much money for the casino and take up a lot of space, but draw gamblers who hopefully play other things.