louverstudio
Paris, FR
Female, 32
I research worldwide lifestyle and cultural trends that will affect fashion (color, material, silhouette, styling and details) two years ahead of selling season. Ask me anything.
the one thing that comes to mind is the crazy colored hair trend. never saw that one coming. i don't focus on beauty but am still amazed that lara stone has blue hair in vogue. also i am sometimes surprised how long some trends will stick around. like skinny jeans or the native american trend, they just don't go away. i'm surprised by that.
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hire a trendforecaster!
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Definitely the colors and beauty are usually important. Sometimes the dresses for say wedding/prom industry are important but since most of us aren't wearing anything that fancy very often I think it's mostly color and beauty that take note.
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This is a pretty vague question, but I guess the basic answer is do pick a subject, do research and then write.
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I think you could do a variety of things, history, especially history of costume, sociology, pschycology of color- I guess it also depends on what school you are looking at and what is offered. But I don't know that you would necessarily need it to do forecasting because a lot of people transition from design backgrounds and others learn a lot of it interning or working on the job. You could also specify according to what type of segment you are interested in, for example you like interiors so go that route.
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When I worked at an agency we had racks and racks of clothes so mostly I would just borrow things and bring them back. And yes I got a lot of free clothes. Now that I am freelance, that is not the case.
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I did a double major in fashion merchandising and product development but there is no formula. History, Sociology, Marketing are all good classes to be taking. I think its more important to do an internship and make contacts than to go for more school.
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