Miss P&P
New York, NY
Female, 34
I manage a pricing & planning team for a major media company, working closely with Ad Sales to maximize revenue across all networks. I'm basically the main hub for Ad Sales. Ask me anything.
When an advertiser buys a schedule with us, they are guaranteed to hit a number of "eyeballs". Based on Nielsen data, if those spots don't deliver to those "eyeballs" then we give them a bonus schedule that will get them back to whole.
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No. The ad industry for years has taken into account shows being dvr'ed. Just look at American Idol & the Superbowl rates...amazing!
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Depends on what demo they're trying to reach and show. For example, if the advertiser is geared towards women, then buying a cooking show in daytime would make more sense then buying a football game in primetime. Also, you have advertisers sometimes just looking for frequency or ones that just want to be in that particular show cause it makes sense for them.
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Not sure on what the avg unit rate is for Modern Family....I think I read in the trades last year that a :30 second spot for Modern Family was north of $200k...insane!!!
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No, not really. Big advertisers that have been spending for a number of years would get better rates than a new advertiser coming in, typically. Several factors go into determing pricing, for example, programming they want, what demo they're trying to reach, when do they want to air, how the market is doing.
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We focus on national tv ads. If you see an ad on tv, chances are P&P approved how much that advertiser had to pay for that spot.
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I don't think so. It's such a big industry and there's so much money in the market to spend. With product placement, there's only so much you can do in a show without it being too tacky and most of the time, it just doesn't work. I think the ad industry will find ways to get advertisers on air no matter what.
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