ChiefBakingOfficer
San Francisco, CA
Male, 33
What's the best thing since sliced bread? Duh! Video Games!!! I'm the Founder and Chief Baking Officer of Sliced Bread Games. I wanted to see what it was like to make and publish my own iOS game ... so I did! Our first game, Sliced Bread, is now in the top 25 charts on the iTunes (Entertainment category)! Game info at: www.slicedbreadgame.com. Ask me anything!
There are many other channels, such as openfeint, tapjoy, chartboost, and more. In Sliced Bread (http://slicedbreadgame.com/) we partnered with OpenFeint for promotions, which really helped to boost downloads. Additionally, I am looking at ad buys to drive revenue. However, iTunes ranking still drives the majority of downloads by people who weren't looking for your game specifically.
Look at the top of the iTunes charts and you will get your answer! It changes weekly, and companies always scramble to emulate what is working for the top games.
This really depends on the type of game you are putting out, and what your priorities are. I think that by charging up front for a game, you limit your market size, but you get revenue right away. With freemium games, you lower the barrier to entry and get lots more players, while you give players a chance to play your game first before they make a purchase decision. We decided to test the paid version first, because once you go free, it will be difficult to impossible to go to a paid version from that. It was a tough decision that took a lot of thinking and discussion. We are working on a freemium version now, though.
I have seen some successful longer-form mobile games. Infinity Blade comes to mind right away as one of the most successful, and there are many others. The thing that sets mobile games apart from most console games is that they are easy to boot up and play for a few minutes at a time. And that can be done with almost any type of game, not just quick and simple casual games.
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Court Reporter
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When you are building a new product, whether it is a game, car, or anything, you need to understand your competition. When creating a game with a name like Sliced Bread, we needed to look at all the different types of slicing games on the mobile market. I wanted to see what other games did well, what we saw as missed opportunities, and what we thought our target audience would enjoy most. With a theme of yummy bread and pastry, the ability to slice everything multiple times, a variety of powerups and backgrounds, a couple of different game modes, and finally, the really crisp artwork, I felt we had enough to allow the app to stand on its own.
This is a short question with a very long answer...I would say read all the blogs about publishing mobile games, but it starts with finding out who to talk to - find journalists that cover the types of games you are making and get in touch with them. Then create awareness with facebook, twitter, app review sites. Submit the app to be featured by the platform. It would take me an hour to review everything you could do. Best bet though is to read up on what others have done!
If Sliced Bread were my get rich quick scheme, I would be royally screwed. Casual games is a hot topic right now, and when something is hot, people gravitate towards it for two reasons - either to make a buck or to do something they love. You will find all kinds of developers in mix, some who have never played a game and never will, but do it because there is potential for a big reward. And some developers do it because they love games and hope their passion will lead to success. My advice is to do what you love and you will find a way to make it work.
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