I am the creator and writer of Troy Nunes Is An Absolute Magician, a blog dedicated to Syracuse University sports, which gets over 500K pageviews/month and has been featured on ESPN.com, SI.com, Deadspin.com and others. I am also an Adjunct Professor for Syracuse University on the topic of blogging (seriously!). I currently live based on income generated from my blogs as well as books, magazines and related writing jobs. For more, visit...
I haven't read the book but I'm intrigued, I'll check that out. My personal opinion is that social media can't make or break a business but...it certainly can't hurt. If you've got an amazing product, social media is going to help spread the word about that product a whole lot faster than if you didn't use social media. BUT...if you have a crappy product, no amount of social media will do anything to change that. Social media is a tool, not an answer.
Well, less than the amount of pageviews, I'd say its more important to look at the growth over three months, six months, a year, etc. If you're getting 100 pageviews a day today, what are you doing to get up to 300/day and then 500/day and so on? Use these benchmarks as a way to measure whats working for you and what's not. And if you're not happy with the page views or they're plateauing, do things like adding a social media tool, sending links out and other traffic-growers and see what effect they have.
Well...it can be. Most of the time it probably isn't. The generally-accepted idea of blogging is that you take information culled elsewhere and put your own spin on it, but you didn't actually create that information. However I know there are bloggers out there who do investigate, break stories and have their own sources. For those people, there's no difference between them and a reporter at a newspaper. Of course, they have to work harder to be considered credible.
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