Ask a radio programming director anything

32 Questions

Last Answer on July 22, 2019

What specific events or programming decisions led to the most substantial rises or drops in listener numbers? Would hiring a hot DJ or running a specific promotion be enough to see an immediate spike in numbers?

Asked by Conan123 about 10 years ago

Hi Conan123 - Usually patience is required after any change as it's not a quick thing. You can introduce a "hot DJ" but it still could take awhile before the audience shifts away from other places. Promotions work the same way...they need advertising to get the word out as well as word of mouth to attract listeners from other stations. Some of the most successful promotions offer a cash prize. We all can find a use for money!

756 Votes

When did you first hear about satellite radio, and what did the industry initially think about it? Was it viewed as a fringe thing, or were stations immediately concerned about what it would do to AM/FM?

Asked by roller over 10 years ago

The industry naturally was concerned about it but didn't really think it would do too much to hurt the business. Down to our local level, I am not worried one bit. Local radio will always have something to offer & competition is healthy. I first heard about satellite radio around 2001-2002...somewhere in there. Appreciate your question, roller!

749 Votes

Do you think there will always be a place for terrestrial radio, or does it feel like it's something whose obituary is being written, like video rental stores or print newspapers?

Asked by Steve about 10 years ago

Steve - I really think terrestrial radio will be around for a long long time to come! Thanks for the question!

749 Votes

Have you heard of the software that some companies claim can predict whether a song will be popular based on running it through an algorithm and how much validity does that stuff have?

Asked by tarun singh over 10 years ago

Hello tarun - I have heard of things like that & I hope real human ears couldstill beat a computer program for determining if a song will be popular. Still, there are times the computer would be right...personally I don't put a lot of faith in that method & I would never depend on it as gospel. Have a good one !

742 Votes

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What kind of behind-the-scenes commercial arrangements are there in radio? Can a record label pay a station to give its star a certain # of plays per day?

Asked by Sines about 10 years ago

Hi Sines - No a record company cannot pay a radio stationin consideration for playing a certain song or songs. That is payola & is illegal & has never happened at any stationI have worked for.

Thanks for the question Sines!

740 Votes

Can you have a song with the word codeine in it! Or can you say the word codeine in your song?

Asked by BJM over 5 years ago

Hi BJM,

Yes you can...hope that helps!

513 Votes

Hi. Today, 7/25/17, I heard a song between 12:45PM to 1:15PM approximatey. It starts off with only sax for a while and then the vocals. I have to find the name of the artist and the title (or I'll go nuts!) Please help.
Thank you very much.

Asked by lolalady over 7 years ago

Hi lolalady,

I would need a little more info to narrow this one down!

508 Votes

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Radio program/music director

Ask me anything!

What do YOU do?

What specific events or programming decisions led to the most substantial rises or drops in listener numbers? Would hiring a hot DJ or running a specific promotion be enough to see an immediate spike in numbers?

When did you first hear about satellite radio, and what did the industry initially think about it? Was it viewed as a fringe thing, or were stations immediately concerned about what it would do to AM/FM?

Do you think there will always be a place for terrestrial radio, or does it feel like it's something whose obituary is being written, like video rental stores or print newspapers?

Have you heard of the software that some companies claim can predict whether a song will be popular based on running it through an algorithm and how much validity does that stuff have?

Also on Jobstr...

What kind of behind-the-scenes commercial arrangements are there in radio? Can a record label pay a station to give its star a certain # of plays per day?

Can you have a song with the word codeine in it! Or can you say the word codeine in your song?

Hi. Today, 7/25/17, I heard a song between 12:45PM to 1:15PM approximatey. It starts off with only sax for a while and then the vocals. I have to find the name of the artist and the title (or I'll go nuts!) Please help.
Thank you very much.

Radio program/music director

Ask me anything!

What do YOU do?

What specific events or programming decisions led to the most substantial rises or drops in listener numbers? Would hiring a hot DJ or running a specific promotion be enough to see an immediate spike in numbers?

When did you first hear about satellite radio, and what did the industry initially think about it? Was it viewed as a fringe thing, or were stations immediately concerned about what it would do to AM/FM?

Do you think there will always be a place for terrestrial radio, or does it feel like it's something whose obituary is being written, like video rental stores or print newspapers?

Have you heard of the software that some companies claim can predict whether a song will be popular based on running it through an algorithm and how much validity does that stuff have?

Also on Jobstr...

What kind of behind-the-scenes commercial arrangements are there in radio? Can a record label pay a station to give its star a certain # of plays per day?

Can you have a song with the word codeine in it! Or can you say the word codeine in your song?

Hi. Today, 7/25/17, I heard a song between 12:45PM to 1:15PM approximatey. It starts off with only sax for a while and then the vocals. I have to find the name of the artist and the title (or I'll go nuts!) Please help.Thank you very much.

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Hi. Today, 7/25/17, I heard a song between 12:45PM to 1:15PM approximatey. It starts off with only sax for a while and then the vocals. I have to find the name of the artist and the title (or I'll go nuts!) Please help.
Thank you very much.